Addressing customer Paradoxes

Category: Livres,Etudes suprieures,Classes prparatoires et grandes coles

Addressing customer Paradoxes Details

The recent developments in the digital world are resulting in a shift in customer behaviour, which requires a perceptible change in gear. For instance, it is almost impossible nowadays to correctly identify a customer from multiple online profiles and identities.There is today a significant challenge in ensuring that customer contacts are tailored and relevant while balancing the costs.This book offers some suggestions and solutions as well as a prospective point of view.

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